Leadership development: basis for healthy growth
The great success of the flagship startup also brings challenges. Starting with the introduction of OKRs, Tractive has been relying on Leaders21 for leadership development since 2022.
Pet-Tech / GPS & Wellness Tracking for Pets
Rising Star: For our fur friends
Tractive was founded in 2012 with the idea of helping pet owners find their four-legged friends. In addition to the original function of GPS tracking, the trackers collect valuable information about the activities and health of the animals and thus inspire 1 million customers worldwide.
In the meantime, the company, headquartered in Pasching, Upper Austria, has grown to over 220 employees from 39 nations.
Get more insights about Tractive in our Leaders21 Podcast. [german only]
The company is growing - How can we scale up with it?
With its success, Tractive not only grows in satisfied customers, but also in – now over 220 – employees. Organizational structures must be adjusted, new teams formed and areas of responsibility redefined. The biggest challenge is that the culture and the people “grow” and develop along with the company.
Fast growth
Retention of corporate culture
New, less experienced leaders
Wolfgang Reisinger
COO, Tractive
Marlene Kampelmüller
Head of HR, Tractive
Building a solid base
For Tractive COO Wolfgang Reisinger, it is clear that this requires an external sparring partner who has the professional know-how and brings in new perspectives. Especially when it comes to the core of the company, it is essential for Wolfgang to remove the rose-colored filter of success glasses and to take targeted measures to grow with the success as a whole company in the long term.
Clear goal setting using OKRs
Continuous development with the Leaders21 platform
Deep dive with the help of focus sessions & coaching
Tractive's journey with Leaders21
Implementation OKR Method
October 2021
Elaboration Company OKRs
December 2021
Introduction 21st Century Skills Development Platform
October 2022
Deep dives through 1-on-1 coaching sessions as well as focus sessions.
Since fall 2022, quarterly
Future-proof thanks to strong leadership team
Structured, solution-oriented & future-oriented
Especially new, less experienced leaders expand their leadership skills and grow in their role through the continuous training on the Leaders21 platform and the selective exchange.
Transparency & focus through OKRs
Since the introduction of the OKR method, Tractive sets goals on a quarterly basis, tailored to the situation, which also supports goal achievement as all teams are involved in the process and can identify with the goals.
Continuous Development & Learning Culture
The entire Tractive team benefits from leadership by example, solution-oriented approaches, and a culture of mutual learning. An important foundation for a company, especially in such a growth phase.
Continuous partnership
“It is very important to have a sparring partner who can uncover a certain operational blindness or also show new ways of doing things,” Wolfgang Reisinger, COO at Tractive, is convinced.
In addition, Tractive continues to rely on the ongoing support provided by the Leaders21 platform and continuously includes new executives in the program.
4,2 Stars
Average rating of Tractive leaders.
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