{"id":87778,"date":"2022-09-02T19:57:57","date_gmt":"2022-09-02T17:57:57","guid":{"rendered":"https:\/\/www.leaders21.com\/?post_type=success-stories&#038;p=87778"},"modified":"2022-09-23T08:36:46","modified_gmt":"2022-09-23T06:36:46","slug":"how-oberndorfer-leads-the-team-into-a-new-era","status":"publish","type":"success-stories","link":"https:\/\/www.leaders21.com\/en\/success-stories\/how-oberndorfer-leads-the-team-into-a-new-era\/","title":{"rendered":"Oberndorfer #futurefit Summit"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text uncode_shortcode_id=&#8221;576243&#8243;]<\/p>\n<h3><b>The company\u2019s challenge for\u00a0 Leaders21<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">FRANZ OBERNDORFER GmbH &amp; Co KG is a successful, long-standing Upper Austrian family business and market leader in the concrete component industry. In its over 100 years of existence, the company has had to reinvent itself time and again in order to survive in a dynamic competitive environment. Challenges such as the digitalization of the construction industry, the war for talent on the labor market, or exploding raw material prices require the company to plan ahead and the entire team to approach tasks in a highly coordinated manner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company&#8217;s clear vision is <\/span><b>&#8220;Through innovation and digitality, we make construction even easier and safer.&#8221; <\/b><span style=\"font-weight: 400;\">Our task at Leaders21 was to find a way to <\/span><b>raise awareness for this vision and to initiate specific measures in all areas of the company to bring this vision to life. <\/b><\/p>\n<h3><strong>The <a href=\"http:\/\/www.leaders21.com\">Leaders21<\/a>-Approach<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s needed to bring the company vision to life? Two things, mainly: <\/span><b>communication and collaboration. <\/b><span style=\"font-weight: 400;\">Especially in a decentralized organization with various locations and mobile assembly teams, it is vital to communicate at eye level, explain the background, and accompany the entire workforce on this journey in the best possible way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our solution: Firstly, an <\/span><b>internal communication campaign<\/b><span style=\"font-weight: 400;\"> with videos, posters and social media activities to help raise awareness for the importance of the corporate vision. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, our Leaders 21 team conducted <\/span><b>interviews with representatives from all areas of the company<\/b><span style=\"font-weight: 400;\"> in order to actively address doubts and concerns on the one hand, and to better understand the current problems on the other hand. The heart of the project was a<\/span><b> two-day summit, <\/b><span style=\"font-weight: 400;\">during which a group of over 40 OBERNDORFER employees <\/span><b>identified and agreed on concrete measures<\/b><span style=\"font-weight: 400;\"> to help bring the vision to life.<\/span><\/p>\n<h3><b>The outcome for the company<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><b>cultural change<\/b><span style=\"font-weight: 400;\"> was already noticeable at many levels during the summit. After 100 years of formally addressing employees and colleagues, the corporate language shifted to the<\/span><b> informal German &#8220;Du&#8221; <\/b><span style=\"font-weight: 400;\">at all levels of hierarchy. The newly created hashtag #wirallesindoberndorfer stands for the change towards a modern, open organization in which innovation and change are actually lived.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;l21-red&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;584468&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-87755&#8243; type=&#8221;carousel&#8221; medias=&#8221;87779&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;0&#8243; media_items=&#8221;icon,media|nolink|poster&#8221; carousel_type=&#8221;fade&#8221; carousel_interval=&#8221;10000&#8243; carousel_navspeed=&#8221;200&#8243; carousel_dots=&#8221;yes&#8221; carousel_autoh=&#8221;yes&#8221; carousel_textual=&#8221;yes&#8221; hide_quotes=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_title_dimension=&#8221;h4&#8243; single_title_weight=&#8221;400&#8243; single_title_height=&#8221;fontheight-357766&#8243; single_css_animation=&#8221;zoom-in&#8221; single_animation_speed=&#8221;800&#8243; single_animation_delay=&#8221;400&#8243; single_animation_first=&#8221;yes&#8221; carousel_rtl=&#8221;&#8221; single_half_padding=&#8221;&#8221; single_title_uppercase=&#8221;&#8221; single_title_bold=&#8221;&#8221; single_title_serif=&#8221;&#8221; single_no_background=&#8221;&#8221; carousel_twitter=&#8221;yes&#8221; uncode_shortcode_id=&#8221;872607&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;461206&#8243;]<\/p>\n<h3><strong>About OBERNDORFER<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">More than 100 years of experience, technical know-how and ongoing innovation have made <a href=\"https:\/\/www.oberndorfer.com\/\">OBERNDORFER<\/a> what it is today: Austria&#8217;s leading concrete component constructor. Each and every one of the approximately 1,050 employees at OBERNDORFER clearly contributes to delivering the best quality. Thus, enabling the company to offer complete solutions for both large and small as well as complex construction projects, and to develop innovative, future-proof solutions.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;87774&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;464716&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How OBERNDORFER leads the team into a new era<\/p>\n","protected":false},"author":11,"featured_media":87777,"menu_order":0,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"branche":[],"class_list":["post-87778","success-stories","type-success-stories","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oberndorfer #futurefit Summit - Leaders21<\/title>\n<meta name=\"description\" content=\"How Oberndorfer leads the team into a new era.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leaders21.com\/en\/success-stories\/how-oberndorfer-leads-the-team-into-a-new-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oberndorfer #futurefit Summit - 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