{"id":87759,"date":"2022-04-01T11:18:38","date_gmt":"2022-04-01T09:18:38","guid":{"rendered":"https:\/\/www.leaders21.com\/?post_type=success-stories&p=87759"},"modified":"2022-09-23T08:33:47","modified_gmt":"2022-09-23T06:33:47","slug":"rbi_marketing_brought-its-strategy-to-life-at-a-online-summit","status":"publish","type":"success-stories","link":"https:\/\/www.leaders21.com\/en\/success-stories\/rbi_marketing_brought-its-strategy-to-life-at-a-online-summit\/","title":{"rendered":"RBI Marketing Strategy Online-Summit"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text uncode_shortcode_id=”136239″]The Leaders21 Consulting Team<\/a> supported the marketing teams at Raiffeisenbank International AG (“RBI”) bring their new cross-market strategy to life. How? With the help of an online summit.<\/span><\/p>\n

The company\u00b4s challenge for Leaders21<\/h3>\n

RBI, which until now has been a very decentralized organization, is at home in over 13 markets, all of which operate very independently. However, this setup means that RBI’s external brand presence is not always and everywhere as consistent as desired. It also means that there are smaller teams in the various markets where certain competencies\u2014especially digital competencies\u2014are sometimes lacking. The first step to solving this challenge? A comprehensive new marketing strategy. The challenge for us? <\/span>Bringing the new strategy to life together with RBI and ensuring successful, close collaboration across all markets and marketing areas.<\/b><\/p>\n

The Leaders21-Approach<\/strong><\/h3>\n

Over several months, we developed a plan for a large group format (“Summit”) that would bring together participants from all markets. Yet two weeks before the event our plan was crushed by another wave of COVID which severely limited travel options.<\/span><\/p>\n

Flexible as we are, and have to be, we at Leaders21 created a completely new format within just ten days to enable the international RBI team to work on the new marketing model<\/span> in a risk-free, location-independent and collaborative way. <\/b>Our secret formula in this case? <\/span>Two days, six topic areas, seven different team channels, and some digital whiteboards.<\/b> In the end, <\/span>more than 20 RBI marketing employees from 13 markets worked together with six Leaders21 coaches<\/b>\u2014with such an enthusiasm and positive mindset we couldn\u2019t have imagined. The best thing about it: We even had time for a few fun activities to help colleagues from different markets get to know each other (virtually).<\/span><\/p>\n

The outcome for RBI<\/strong><\/h3>\n

The <\/span>Online Summit <\/b>was a great <\/span>kick-off for a new way of collaboration <\/b>between RBI’s different markets\u2014and definitely the right first step towards modernization, and towards a digital, data-driven organization.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”1″ back_color=”l21-red” overlay_alpha=”100″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”141379″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_gallery el_id=”gallery-28″ type=”carousel” medias=”87754″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ gutter_size=”0″ media_items=”icon,media|nolink|poster” carousel_type=”fade” carousel_interval=”10000″ carousel_navspeed=”200″ carousel_dots=”yes” carousel_autoh=”yes” carousel_textual=”yes” hide_quotes=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_h_align=”center” single_padding=”2″ single_title_dimension=”h4″ single_title_weight=”400″ single_title_height=”fontheight-357766″ single_css_animation=”zoom-in” single_animation_speed=”800″ single_animation_delay=”400″ single_animation_first=”yes” carousel_rtl=”” single_half_padding=”” single_title_uppercase=”” single_title_bold=”” single_title_serif=”” single_no_background=”” carousel_twitter=”yes” uncode_shortcode_id=”120422″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text uncode_shortcode_id=”440660″]<\/p>\n

About Raiffeisen Bank International AG<\/strong><\/h3>\n

Raiffeisen Bank International AG<\/a> (RBI) considers Austria, where it is a leading corporate and investment bank, and Central and Eastern Europe (CEE) as its home markets. A total of 13 markets in the region are covered by subsidiary banks. In addition, the group consists of numerous other financial service providers in areas like leasing, asset management, or M&A. To support its business activities, RBI maintains representative offices and service branches in selected locations in Asia and Western Europe.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”87760″ media_width_percent=”100″ uncode_shortcode_id=”712837″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

How RBI’s marketing brought its new strategy to life at an online summit<\/p>\n","protected":false},"author":11,"featured_media":87764,"menu_order":0,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"branche":[],"class_list":["post-87759","success-stories","type-success-stories","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nRBI Marketing Strategy Online-Summit - Leaders21<\/title>\n<meta name=\"description\" content=\"Leaders21 supported the RBI marketing team bring their new cross-market strategy to life. How? 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