{"id":86138,"date":"2021-08-19T06:00:17","date_gmt":"2021-08-19T04:00:17","guid":{"rendered":"https:\/\/www.leaders21.com\/?post_type=podcast&#038;p=86138"},"modified":"2025-04-10T08:39:39","modified_gmt":"2025-04-10T06:39:39","slug":"former-adidas-cmo-and-free-agent-fighting-plastic-waste-eric-liedtke-s1e9","status":"publish","type":"podcast","link":"https:\/\/www.leaders21.com\/de\/podcast\/former-adidas-cmo-and-free-agent-fighting-plastic-waste-eric-liedtke-s1e9\/","title":{"rendered":"Former adidas CMO and &#8222;free agent fighting plastic waste&#8220; Eric Liedtke &#8211; S1E9"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;85867&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/2&#8243;][vc_single_image dynamic=&#8220;yes&#8220; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;one-one&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243;]Former adidas CMO and &#8222;free agent fighting plastic waste&#8220; Eric Liedtke &#8211; S1E9[\/vc_custom_heading][vc_column_text]<\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"crv6j\" data-offset-key=\"37gdn-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"37gdn-0-0\"><span data-offset-key=\"37gdn-0-0\">In this episode we warmly welcome Eric Liedtke! <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"crv6j\" data-offset-key=\"57ln-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"57ln-0-0\"><span data-offset-key=\"57ln-0-0\">Eric spent 19 years at adidas and calls himself now a \u201cfree agent fighting plastic waste\u201d. He takes us on a journey that includes interesting insights, learnings, and his down-to-earth understanding of leadership. Eric also gives us insights in his decision-making process before leaving adidas and talks about his new chapter: a more purpose-driven mission.<\/span><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][vc_column_text]\t\t\t<style type=\"text\/css\">#pp-podcast-3547 a, .pp-modal-window .modal-3547 a, .pp-modal-window .aux-modal-3547 a, #pp-podcast-3547 .ppjs__more { color: #2a286c; } #pp-podcast-3547:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-3547:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-3547:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-3547 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-3547 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-3547 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-3547 .pod-entry__play *, .pp-modal-window .aux-modal-3547 .pod-entry__play:hover * { color: #2a286c !important; 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} #pp-podcast-3547.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #2a286c !important; } #pp-podcast-3547.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #2a286c !important; } #pp-podcast-3547, .modal-3547, .aux-modal-3547 { --pp-accent-color: #2a286c; } #pp-podcast-3547 .ppjs__share-button, .modal-3547 .ppjs__share-button { display: none; } #pp-podcast-3547 .ppjs__script-button { display: none; } #pp-podcast-3547 .pod-entry__author { display: none; } #pp-podcast-3547.playerview, #pp-podcast-3547.playerview .episode-single, #pp-podcast-3547.lv4 .pod-entry, .inline-view .modal-3547, .inline-view .aux-modal-3547 { background-color: #fae9d9!important; } #pp-podcast-3547.playerview .pp-player__amsg { background-color: rgba( 250,233,217, 0.95 )!important; }<\/style>\n\t\t\t<div id=\"pp-podcast-3547\" class=\"pp-podcast single-episode no-header header-hidden has-featured playerview hide-share hide-content squr centercrop\"  data-teaser=\"\" data-elength=\"25\" data-eunit=\"\" data-ppsdata=\"{&quot;ppe-3547-1&quot;:{&quot;title&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;,&quot;author&quot;:&quot;&quot;,&quot;date&quot;:&quot;&quot;,&quot;link&quot;:&quot;ec92e7994035361f579f90b8b55e1910&quot;,&quot;src&quot;:&quot;ec92e7994035361f579f90b8b55e1910&quot;,&quot;mediatype&quot;:&quot;&quot;,&quot;featured&quot;:&quot;&quot;,&quot;fset&quot;:&quot;&quot;},&quot;rdata&quot;:{&quot;from&quot;:&quot;link&quot;,&quot;podcast&quot;:false,&quot;episode&quot;:false}}\"><div class=\"pp-podcast__wrapper\"><div class=\"pp-podcast__content pod-content\"><div class=\"pp-podcast__single\"><div class=\"pp-podcast__player\"><div class=\"pp-player-episode\"><audio id=\"pp-podcast-3547-player\" preload=\"none\" class=\"pp-podcast-episode\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/s3.amazonaws.com\/assets.pippa.io\/shows\/6051da3135b82c400078bf76\/1629180924501-7edf14fe91e9cae3f33029d438de7ab8.mp3\" \/><\/audio><\/div><\/div><div class=\"pod-content__episode episode-single\"><button class=\"episode-single__close\" aria-expanded=\"false\" aria-label=\"Close Single Episode\"><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><div class=\"episode-single__wrapper\"><div class=\"episode-single__header\"><div class=\"episode-single__title\"><\/div><\/div><\/div><div class=\"ppjs__img-wrapper noimg\"><div class=\"ppjs__img-btn-cover\"><img decoding=\"async\" class=\"ppjs__img-btn\" src=\"\" srcset=\"\" sizes=\"(max-width: 640px) 100vw, 300px\" alt=\"\"><\/div><span class=\"ppjs__img-btn-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;85872&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;192686&#8243;]<\/p>\n<h3>Show Notes<\/h3>\n<p>[00:00] Eric Liedtke was responsible for all brands in the adidas Group and was awarded as \u201cCMO of the Year\u201d in 2017. He further launched a partnership with \u201cParley for the Oceans\u201d to prevent plastic waste, where he is still a steering committee member.<\/p>\n<p>[01:40] After talking about the COVID-19 situation in the US, Flo asks Eric about his opinion on the new normal. One of the main questions that Eric raises is: what can be done remotely and what should be prioritized when you are together physically?<\/p>\n<p>[09:24] Eric is known for working for adidas, but how was his journey, and what brought him there?<\/p>\n<p>[16:03] Is there a correlation between doing team sports and a professional career? Flo and Eric talk about this question, teams, and self-improvement.<\/p>\n<p>[21:36] In 2006, Eric came to Germany and shares with us what it was like as an American without any German language skills. He further talks about the culture and collaboration in Germany and the differences to the US.<\/p>\n<p>[28:35] Flo wants to know more about Erics journey and career planning. So, Eric shares with him the three questions he asks himself once a year to make sure he is on the right path.<\/p>\n<p>[32:24] With becoming a board member, Eric was part of the team that reset the brand adidas. He tells us more about the changes, the new strategy and also the acquisition of Runtastic.<\/p>\n<p>[41:06] Do people in high positions know everything? What about coping with full calendars? How is it to work with celebrities like Kayne West? Eric gives us some details on his work at adidas.<\/p>\n<p>[53:58] At the end of 2019, Eric left adidas. He shares the reasons, the decision-making process and talks about his new chapter: a more purpose-driven mission.<\/p>\n<p>[1:02:54] To finish this episode properly, Flo wants to know Erics biggest leadership challenge, a book recommendation, and what advice he would give his 18-year-old self.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Links*<\/strong>:<\/p>\n<p>Here you find the book \u201cThe Infinite Game\u201d by Simon Sinek in <a href=\"https:\/\/amzn.to\/3spn2mF\" target=\"_blank\" rel=\"noopener noreferrer\">German<\/a> and <a href=\"https:\/\/amzn.to\/3B3lMcj\" target=\"_blank\" rel=\"noopener noreferrer\">English<\/a>.<\/p>\n<p>We also linked you to the book \u201cThe Ministry for the Future\u201d by Kim Stanley Robinson in <a href=\"https:\/\/amzn.to\/2VUx0Rt\" target=\"_blank\" rel=\"noopener noreferrer\">German<\/a> and <a href=\"https:\/\/amzn.to\/3xUiIx0\" target=\"_blank\" rel=\"noopener noreferrer\">English<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>(*bezahlte Links)[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":86158,"template":"","podcast_season":[355],"class_list":["post-86138","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","podcast_season-s1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former adidas CMO and &quot;free agent fighting plastic waste&quot; Eric Liedtke - S1E9 - Leaders21<\/title>\n<meta name=\"description\" content=\"Eric spent 19 years at adidas and calls himself now a \u201cfree agent fighting plastic waste\u201d. 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