{"id":86123,"date":"2021-07-22T05:00:58","date_gmt":"2021-07-22T03:00:58","guid":{"rendered":"https:\/\/www.leaders21.com\/?post_type=podcast&#038;p=86123"},"modified":"2025-04-10T08:39:26","modified_gmt":"2025-04-10T06:39:26","slug":"ceo-von-instahelp-bernadette-frech-s1e7","status":"publish","type":"podcast","link":"https:\/\/www.leaders21.com\/de\/podcast\/ceo-von-instahelp-bernadette-frech-s1e7\/","title":{"rendered":"CEO von Instahelp Bernadette Frech- S1E7"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;85867&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/2&#8243;][vc_single_image dynamic=&#8220;yes&#8220; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;one-one&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243;]Bernadette Frech &#8211; S1E7[\/vc_custom_heading][vc_column_text]<span style=\"font-weight: 400;\">Viele von uns tun ihrem K\u00f6rper etwas Gutes, aber wie viele k\u00fcmmern sich um den Geist und das psychische Wohlbefinden? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bernadette Frech ist genau in diesem vernachl\u00e4ssigten, aber so wichtigen Bereich Expertin. Sie ist CEO von Instahelp und gibt uns in dieser Episode einen Einblick in ihr Unternehmen, was sich bei in Zeiten von COVID-19 ver\u00e4ndert hat und wie Instahelp sowohl einzelne Personen als auch Unternehmen unterst\u00fctzen kann. Neben ganz pers\u00f6nlichen Erfahrungen und Tipps in Bezug auf mentale Gesundheit, bringt uns Bernadette ihr Verst\u00e4ndnis von Leadership n\u00e4her.<\/span>[\/vc_column_text][vc_column_text]\t\t\t<style type=\"text\/css\">#pp-podcast-413 a, .pp-modal-window .modal-413 a, .pp-modal-window .aux-modal-413 a, #pp-podcast-413 .ppjs__more { color: #2a286c; } #pp-podcast-413:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-413:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-413:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-413 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-413 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-413 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-413 .pod-entry__play *, .pp-modal-window .aux-modal-413 .pod-entry__play:hover * { color: #2a286c !important; 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} #pp-podcast-413.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #2a286c !important; } #pp-podcast-413.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #2a286c !important; } #pp-podcast-413, .modal-413, .aux-modal-413 { --pp-accent-color: #2a286c; } #pp-podcast-413 .ppjs__share-button, .modal-413 .ppjs__share-button { display: none; } #pp-podcast-413 .ppjs__script-button { display: none; } #pp-podcast-413 .pod-entry__author { display: none; } #pp-podcast-413.playerview, #pp-podcast-413.playerview .episode-single, #pp-podcast-413.lv4 .pod-entry, .inline-view .modal-413, .inline-view .aux-modal-413 { background-color: #fae9d9!important; } #pp-podcast-413.playerview .pp-player__amsg { background-color: rgba( 250,233,217, 0.95 )!important; }<\/style>\n\t\t\t<div id=\"pp-podcast-413\" class=\"pp-podcast single-episode no-header header-hidden has-featured playerview hide-share hide-content squr centercrop\"  data-teaser=\"\" data-elength=\"25\" data-eunit=\"\" data-ppsdata=\"{&quot;ppe-413-1&quot;:{&quot;title&quot;:&quot;&quot;,&quot;description&quot;:&quot;&quot;,&quot;author&quot;:&quot;&quot;,&quot;date&quot;:&quot;&quot;,&quot;link&quot;:&quot;bd12ab10730b8c8c1b1431c983f11375&quot;,&quot;src&quot;:&quot;bd12ab10730b8c8c1b1431c983f11375&quot;,&quot;mediatype&quot;:&quot;&quot;,&quot;featured&quot;:&quot;&quot;,&quot;fset&quot;:&quot;&quot;},&quot;rdata&quot;:{&quot;from&quot;:&quot;link&quot;,&quot;podcast&quot;:false,&quot;episode&quot;:false}}\"><div class=\"pp-podcast__wrapper\"><div class=\"pp-podcast__content pod-content\"><div class=\"pp-podcast__single\"><div class=\"pp-podcast__player\"><div class=\"pp-player-episode\"><audio id=\"pp-podcast-413-player\" preload=\"none\" class=\"pp-podcast-episode\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/s3.amazonaws.com\/assets.pippa.io\/shows\/6051da3135b82c400078bf76\/1626849694186-dd32006cc40aaed4724a9a2f8162efd2.mp3\" \/><\/audio><\/div><\/div><div class=\"pod-content__episode episode-single\"><button class=\"episode-single__close\" aria-expanded=\"false\" aria-label=\"Close Single Episode\"><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><div class=\"episode-single__wrapper\"><div class=\"episode-single__header\"><div class=\"episode-single__title\"><\/div><\/div><\/div><div class=\"ppjs__img-wrapper noimg\"><div class=\"ppjs__img-btn-cover\"><img decoding=\"async\" class=\"ppjs__img-btn\" src=\"\" srcset=\"\" sizes=\"(max-width: 640px) 100vw, 300px\" alt=\"\"><\/div><span class=\"ppjs__img-btn-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;85872&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;496577&#8243;]<\/p>\n<h3>Show Notes<\/h3>\n<p><span style=\"font-weight: 400;\">[00:00] In dieser Folge begr\u00fc\u00dft Flo Bernadette Frech, CEO bei Instahelp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instahelp ist eine digitale Plattform f\u00fcr psychologische Online-Beratung und wurde 2021 von EuPD Research mit dem Corporate Health Award und dem Qualit\u00e4tsmerkmal \u201eTop Brand Corporate Health 2021\u201c ausgezeichnet.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[01:38] Gleich zu Beginn m\u00f6chte Flo wissen welche Auswirkungen die COVID-19-Pandemie auf das Unternehmen und die Akzeptanz von psychologischer Beratung hatten. Bernadette erw\u00e4hnt auch wie wir Menschen ein St\u00fcck weit beeinflussen k\u00f6nnen, wie es uns geht.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[05:42] \u201eIch bin Macherin, aber vor allem Tr\u00e4umerin\u201c \u2013 Bernadette beschreibt wie sich der Weg von der FH-Studentin zur CEO bei Instahelp gestaltet hat und wie sich das Unternehmen entwickelt hat.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[16:22] Wie funktioniert Instahelp? Bernadette erkl\u00e4rt wie es vom Klick auf die Website zum Beratungsgespr\u00e4ch kommt, aber auch wie Vertrauen geschaffen wird. Ein spannender Insight ist auch welche Themen die meisten Kund*innen von Instahelp besch\u00e4ftigen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[26:19] Bernadette teilt allgemeine Tipps zum Thema mentale Gesundheit, wie wichtig es ist in sich selbst zu investieren und auch ihre pers\u00f6nlichen Erfahrungen, vor allem im Umgang mit Emotionen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[37:58] Das Thema &#8222;mental health&#8220; ist heute vermutlich pr\u00e4senter denn je. Instahelp agiert sowohl im B2C- als auch B2B-Bereich, wobei die Motive unterschiedlich sind, wie Bernadette anhand von Beispielen erz\u00e4hlt.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[45:17] Neben Florian ist auch Toto Wolff (Teamchef von Mercedes in der Formel1) bei Instahelp investiert. Ihr erfahrt, warum Toto dieses Thema sehr wichtig ist und wie relevant mentale St\u00e4rke innerhalb eines Teams ist &#8211; aber auch wie Unternehmen beispielsweise Mental Health Workshops nutzen.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[51:04] Abschlie\u00dfend stellt Florian Bernadette einige Fragen, wie beispielsweise \u201eWas ist Leadership f\u00fcr dich?\u201c, \u201eWer hat dich gepr\u00e4gt?\u201c oder \u201eWelchen Tipp w\u00fcrdest du deinem 18-j\u00e4hrigen Ich heute geben?\u201c.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Links<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zum Kinderbuch \u201cWhat do you do with an idea\u201d von Kobi Yamada geht es <\/span><a href=\"https:\/\/amzn.to\/3Aa8HOq\"><span style=\"font-weight: 400;\">hier<\/span><\/a><span style=\"font-weight: 400;\">. (bezahlter Link)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mehr Einblick zur Kampagne mit Toto Wolff und Florian Gschwandtner bekommt ihr <\/span><a href=\"https:\/\/youtu.be\/uT5EqqNJcgI\"><span style=\"font-weight: 400;\">hier<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zur Kampagne zum Thema \u00fcberholte Rollenbilder mit Selma Prodanovic geht es <\/span><a href=\"https:\/\/instahelp.me\/at\/empowerment\/\"><span style=\"font-weight: 400;\">hier<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":86128,"template":"","podcast_season":[355],"class_list":["post-86123","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","podcast_season-s1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CEO von Instahelp Bernadette Frech- S1E7 - Leaders21<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leaders21.com\/de\/podcast\/ceo-von-instahelp-bernadette-frech-s1e7\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO von Instahelp Bernadette Frech- S1E7 - Leaders21\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;85867&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/2&#8243;][vc_single_image dynamic=&#8220;yes&#8220; 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